Our family business began in 1995

About Travel4Real

Meet the people behind your European vacation.

Our story · Meet our team

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Boats on the River Thames with the City of London skyline

Boats on the River Thames with the City of London skyline · Photo © Rem Malloy

Travel4Real is the European travel side of the family business behind Italy4Real. We plan custom vacations across Western Europe, bringing accommodations, sightseeing and ground transportation together around your interests, pace and budget.

Our family story began in 1995, when Deborah de Maio and her son, Rem Malloy, founded Italy4Real. Travel4Real brings the same personal approach to your trips beyond Italy.

Why Us

Planned around you

Your travel expert listens to the places, experiences and pace you have in mind, then builds a complete package around those choices.

Relationships on the ground

We work with local guides, drivers and inspected accommodations. Rem also personally guides selected tours, bringing experience from the places we plan.

A team who knows your trip

Our planning, customer support and accounting teams work together, with local contacts available during your travels. For Italy-focused trips, our sister brand Italy4Real continues the work where our family business began.

The family business behind Travel4Real

In 1995, Deborah de Maio and her son, Rem Malloy, founded Italy4Real to share their connection to Italy through personal travel experiences. Their family roots in Cava de’ Tirreni, near Salerno and the Amalfi Coast, helped shape their approach to hospitality.

They built the business around listening to travelers, knowing the places they recommended and taking care of the details. As their work expanded across Europe, Travel4Real brought that approach to trips beyond Italy, including journeys combining more than one country.

Deborah passed away in 2022. We remember her as a co-founder, mother and colleague whose care for people continues to influence the way our team works.

Edinburgh skyline above Princes Street Gardens, Scotland
Edinburgh skyline above Princes Street Gardens, Scotland · Photo © Rem Malloy

Your Europe, planned personally

Today, Rem leads Travel4Real and the shared team behind Italy4Real. Our travel experts work with local partners across destinations such as France, the United Kingdom, Ireland, Spain, Greece, Germany, Austria and Switzerland.

Travel4Real focuses on complete custom European vacations, from a stay centered on one region to a route linking several countries. Italy4Real remains our sister brand for Italy-focused travel. The family business and the people looking after your plans connect both brands.

We arrange packages of at least seven nights, including inspected four-star or higher accommodations, sightseeing and ground transportation. Contact us at least two months before departure, ideally six to eight months ahead. Read our trip-planning FAQs.

Testimonials

The people behind your plans

Meet the Travel4Real team

Travel4Real and Italy4Real share a family business and a team who works with travelers and local partners across Europe.

Rem Malloy with the island of Capri in the background
Rem Malloy with the island of Capri in the background · Travel4Real family archive

Rem Malloy, Owner

Rem leads Travel4Real and the family business he started with his mother, Deborah, in 1995. He works with travelers, local partners and the team, and personally guides selected tours across Europe.

Read the full biography

Rem co-founded Italy4Real with Deborah de Maio in 1995. Their Italian family roots helped shape a business built around personal hospitality, local relationships and detailed trip planning.

Based in the Seattle area, Rem divides his work between company operations, helping travelers and guiding selected European trips. His interests in history, photography and European food and culture inform the experiences he helps plan. He has also appeared as a historian on the Travel Channel’s Mysteries at the Museum.

Through Travel4Real, Rem brings the family business’s approach to vacations beyond Italy, working with the same team and local partners to coordinate accommodations, sightseeing and ground transportation.

Carole Lang beside a Venetian canal
Carole Lang beside a Venetian canal · Travel4Real team archive, courtesy of Italy4Real

Carole Lang, Travel Expert

Carole joined the family business in 2012. She brings decades of European travel experience and works with travelers and local partners to shape vacations around their interests.

Read the full biography

Carole’s European travel career grew from a three-month backpacking trip in 1989. Her work has included cruise travel, European group itineraries, and hiking and biking programmes.

She joined Italy4Real in 2012 and is part of the shared team serving Travel4Real travelers. Carole listens to the places and experiences you have in mind, then works with colleagues and local partners to turn those ideas into a practical itinerary.

Blake beside the Venetian waterfront
Blake beside the Venetian waterfront · Travel4Real team archive, courtesy of Italy4Real

Blake, Travel Expert

Blake helps turn your ideas into a European vacation, with attention to your interests, pace and the details of your trip.

Read the full biography

For Blake, planning starts with listening. He works with travelers to understand where they want to go and what they want from their time away.

As part of the Travel4Real and Italy4Real team, Blake helps bring accommodations, sightseeing and ground transportation together in a complete package. Clear communication and practical guidance help you choose arrangements suited to your vacation.

Portrait of Lisa Peterson, Accounting Director with the Travel4Real and Italy4Real team
Portrait of Lisa Peterson, Accounting Director with the Travel4Real and Italy4Real team · Travel4Real team archive, courtesy of Italy4Real

Lisa Peterson, Accounting Director

Lisa has been part of the family business since the beginning. She helps keep the company’s finances and day-to-day operations organized.

Read the full biography

As Accounting Director, Lisa plays a central role in the financial organization of the business behind Travel4Real and Italy4Real. Her work brings consistency and attention to detail to the team’s operations.

Lisa has been with the company from the start. Her planning and experience support the people who arrange your trip. Outside work, she enjoys travel and time with her family.

Portrait of Deborah de Maio, co-founder of the family business
Portrait of Deborah de Maio, co-founder of the family business · Travel4Real family archive

Our co-founder, remembered with love

In loving memory of Deborah de Maio

Deborah co-founded Italy4Real with her son, Rem. Her love of Italy, family and hospitality helped shape the business we continue through Italy4Real and Travel4Real.

Read Deborah's tribute

Deborah helped build the family business around personal relationships and care for travelers. Her Italian heritage and belief in sharing culture through travel were central to the company she founded with Rem.

Deborah passed away in 2022. We honor her memory and the business they built together. Her warmth and attention to people remain part of our family’s approach to travel.

Our customer support and accounting colleagues work alongside travel experts and local guides, drivers and accommodation partners to bring your plans together.

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